HCC Embedded Opens Austin, Texas Office to Serve Growing Customer Requirements for Embedded Software Solutions

HCC’s growing specialization in verifiable systems, networking, and security drives US market growth and expansion in Americas

Austin, Texas – Dec. 16, 2014 – To answer embedded software and security demands for US companies building products for the connected world, HCC Embedded has opened an office in Austin, Texas and hired senior embedded professional Jim Yastic to head up its expansion in the Americas. Yastic brings many years of experience and has held several senior posts in the embedded industry with companies including Freescale Semiconductor, Metrowerks, and Quadros Systems. In addition to HCC’s growing middleware business, its increasing specialization in verifiable systems, networking, and security has created strong market growth.  The location of the new office in Austin will enable closer partnerships and improved customer service.

“The explosion of interest in IoT has created tremendous opportunity for embedded software vendors,” notes Steve Hoffenberg, director of IoT & Embedded Software at industry analyst firm VDC Research. “Expertise in connectivity and security middleware solutions is particularly valuable in helping many OEMs create new IoT-ready products and adapt their previously unconnected devices.”

In the last two years HCC has introduced several highly innovative products such as a dedicated Smart-meter File System, a verifiable network security stack, and verifiable encryption software. It continues to see an increase in demand for specialized file systems, secure, and certifiable communications in a more connected world. HCC’s innovative approaches to market needs are helping to support industry requirements for optimized performance and verifiable quality standards in embedded software.

CEO Dave Hughes said, “Professionals with Jim’s experience are few and far between and he joins HCC at a time when our business in the US is rapidly growing. Jim’s proven experience in sales, marketing, and business development will help us continue to grow new markets and will bring the highest professional standards to our customers and partners.”

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